PlusWorks

Branding

April 11, 2013

Idea & Concepts

At the early stage of logo development,  we started to explore the idea of the new approach to the wedding photography business and custom photo album service. From the very beginning, there appeared the concept of plus icon which would convey the concept of bringing all associated talents. As a result of the creative search for the symbol, the designer came up with an idea to create the symbol within the business name and give it an image of the classic style and save the sophisticated mood that service brings.

The brand experience ties to a class by oneself position, the
refinement and character of the interiors, the uniqueness of
the service, and the niche industry they occupy.

Stationary

Business Card

To design business cards, we used element of white space with one printing technique to represent brand’s professional level.

Envelope

For minimalistic and stylish look, the envelope design featured hot stamping and to carry the simplicity and cutting edge of the business.

Letterhead

The letterhead followed the general stylistic concept and consistent visual presentation. We created the unique color choice and though-out layout of the information.