Jack Black’s holiday campaign stands out by blending Christmas and New Year celebrations, which helps keep the products relevant for a longer period. The visuals focus less on traditional Christmas themes and instead create a warm, cozy atmosphere that highlights the excitement of New Year’s. The campaign also features a range of packaging sizes and materials to reinforce the brand’s prestige.
COMPANY Edgewell Personal Care
BRAND Jack Black Men’s Skincare
ROLE Art Direction, Design
STYLING Kaylynn Jaycox
PHOTOGRAPHER Jeff Stephens
