Springfree

Trampoline

October 10, 2022

Springfree has a very unique design for their trampolines for
global market. One of our projects was to develop a new
responsive, multi-language website.

The Challenge

Responsive web design is a cornerstone of modern web development, ensuring that websites look and function well on devices of all sizes. However, when it comes to multi-language websites, the task becomes significantly more complex. We need to consider not just screen sizes but also the nuances of language layouts, which can vary dramatically in length and direction. These challenges can impact user experience and require careful planning and testing to ensure that your website is truly accessible to a global audience.

Our Approach

Our approach was to present the site to meet the following: 1 Text Expansion, One of the primary challenges you’ll face is text expansion. When translating content, some languages take up more space than others. 2 Font Considerations, Different languages require different typefaces for optimal readability. 3 Right-to-Left Support, Supporting right-to-left (RTL) languages like Arabic and Hebrew presents unique challenges in responsive design.
4 Cultural Sensitivity, Responsive design for multi-language sites also involves cultural sensitivity. Colors, images, and even the layout can have different connotations in different cultures. 5 Performance Optimization, Performance optimization becomes more complex with multi-language sites. 6 Testing Rigor, Finally, rigorous testing is essential to ensure that your multi-language responsive website works seamlessly across all languages and devices.

“The new website and tools that’s given
to the business are killing it in lead generation,
and our ads click-through and conversion
rates are going great!”

Reception

After launch, brand interaction across all social channels increased. The brand went from having a few hundreds of thousands of followers to over a million in just a few months.